Are You Living a Brand Fantasy?

Some of us are dreamers. We know what kind of house we want to live in, can picture that luxury car we want to drive and can imagine the beachfront property on a tropical island. Having dreams is not a bad thing. It gives us the opportunity to set goals and reach for certain things.[…]

My Top Seven Tools for Managing My Brand on the Go

These days, chances are you’re always on the go. Schedules are packed to the brim with meetings, to-do lists, trying to catch up with friends and maintain time for family. Most of us are constantly in a state of motion, but we can’t turn off running a business. Tablets and smartphones have given us the[…]

How to Hire a PR Firm

It’s not uncommon these days for a business to hire a public relations firm. Many times, even when a business is doing well, there is still a need to establish a deeper connection with your target audience. One of the things that a lot of companies struggle with is how to make the connection they[…]

3 Things You Need to Know About Your Brand

Brand, brands, branding. Any variation of the word brand seems to be a hot topic these days. I’m a girl who likes the finer things in life, and well, a great brand is one of those things. Everyone under the sun seems to know a lot about brands and branding; what they’re doing right, what[…]